How video content can boost your company’s internal communication strategy
Last week, Marketing Week published an interesting article about how companies such as Sainsbury’s are using video as part of their internal communications strategy. Internal communication is crucial for large companies to ensure their staff are great advocates for your brand, and to communicate change as belts are tightened and companies are restructured.
Ruth Mortimer says:
Your staff do not perform better when driven by fear and anxiety that’s when they make rash, desperate decisions which backfire. They work best when they fully understand the company’s business strategy and feel they are an important part of delivering it. When this happens, a company sees revenues rise.
Sainsbury’s launched their ‘Live Well for Less’ campaign to staff with a video produced by the company’s internal communications team, followed by an multi-channel campaign in-store and at their AGM. This clearly paid dividends as this campaign saw Sainbury’s revenue rise 6.1% in the first half of its financial year. 
The Institute of Internal Communication also recognises the role video content has to play, and even has an awards category dedicated to this area.
To find out how video content can improve your company’s internal communications strategy, get in touch.
Article by Kate
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