Case Study | Remote Reception - Product Demo Videos
The brief: Remote Reception is a brand new product that delivers advanced voice-recognition telephone systems for businesses, but it had a problem. How do you capture the essence of a new, innovative and technology lead product for a web launch without reams of text?
The challenge? Deliver a visual tour of the advanced voice-recognition product, professional phone features and innovative brand essence in under a minute.
Our approach: Fat Free Media identified the key user profiles that would visit the Remote Reception landing pages and devised video strategy that would present customised content along that user journey.
Within the custom video player, the user is offered a selection of additional videos depending on the user’s area of interest or perspective. We designed and built this custom video player to ensure the entire user journey was within the Remote Reception brand and added an additional visual element to the user experience.
The videos: Our approach was simple, demonstrate the advanced features of Remote Reception in a clean and visually stimulating way. Telephone systems can traditionally be a complicated subject, and with extra information available elsewhere on the website we believed the video should highlight the brand ethos and key features and maximise potential for conversion.
We incorporated simple, clean iconography with a branded visual motifs that lead the users eye from subject to subject. Using an approachable, friendly but knowledgable voice-over artist we asked the question…”What if you could contact someone, just by saying their name?”
The video then answers this and anticipates the user’s queries, encouraging the viewer to view Remote Reception as a “concept” rather than simply another product on the market. 
At the end of the main video, the user self-selects an option that appeals to them the most. Taking them to the next step of converting to a sale through customised content. The user could choose from “Caller”, “Financial” and “Client” view.
When a user selects an option, they are taken to a video with more information. The new videos adopt a sub-style to the main homepage video with a more tactile, sketch texture and info-graphic style animation to deliver an eye-catching visual testimonial. The voice-over is from the first person perspective, giving the user first hand experience of the benefits of remote reception. 
Throughout the user journey, they are offered links to more videos to further explore the information, whilst keeping each milestone of content presented in a clean and simple way. This approach does not bombard the user with content, but leads them on an organised and visually engaging tour of this advanced and innovative product.
The players: Our challenge was to devise a custom player that could present video content in an interactive way, leading the viewer to the next milestone of information without cluttering their experience.
We designed and built a clean and fast loading player that encourages focus on the key messages through a minimalist user-interface.
It was also important for the player to be both Flash and HTML5 compatible, as we knew from research that a considerable proportion of the website visitors were from iOS and mobile devices. No matter what device a user was visiting the website from they were presented with the same experience. We believed the video content shouldn’t have to be diluted just because the device happened to be a mobile phone so we made the mobile experience as powerful as the desktop version.
For more information about this and more projects like this, contact us today. To view more examples of our work, check out our latest showreel.
