Fat Free Media || Video Production Nottingham

Fancy a peek at one of our latest animations? Here’s...

Fri, 30 Mar 2012 10:55:30 +0100

Fancy a peek at one of our latest animations? Here’s something we did for Stoneseed - what do you think?

“As people consume more video content online, brands should increasingly be looking to use video as...

Thu, 22 Mar 2012 16:40:00 +0000

“As people consume more video content online, brands should increasingly be looking to use video as a core part of their digital strategy.

Online video is a very diverse media that can be used to build brand awareness, to bring traffic to a website, as an educational tool to demonstrate a product or service, as a customer service channel, or as a way to attract a completely new online audience, and 2012 needs to be the year that brands capitalise on this.”

James Murray, Marketing Research Analyst, Experian Hitwise / Experian’s digital and marketing predictions for 2012 | The Drum

We’ve been singing from this hymnsheet for an awful long time, but it’s great to see online video getting the recognition it deserves.

As a side note: Epxerian’s other key trend areas for 2012 (SEO, mobile, online advertising, email marketing and social media) all benefit from good quality, engaging video content too.

Universal Pictures have unveiled their new logo to celebrate...

Fri, 02 Mar 2012 15:53:49 +0000

Universal Pictures have unveiled their new logo to celebrate their 100th brithday. Check out this cheeky little recap of their idents/animated logos over the past century.

Just finished a jam packed few days filming for Boots at their...

Thu, 12 Jan 2012 15:59:00 +0000

Just finished a jam packed few days filming for Boots at their HQ in Notts. Such a great place, but I think we freaked a few people out with this lighting/microphone hybrid monster. I’m sure it just moved on it’s own.

Our friends at the Together Agency have sent out a frankly...

Tue, 06 Dec 2011 14:49:00 +0000

Our friends at the Together Agency have sent out a frankly INSPIRED Christmas gift this year. All their clients and contacts received a sprout, some stickers and instructions about what to do with your sprout once you’d designed it. The results can be found in the gallery and on their facebook page.

It didn’t feel quite right to get creative with stickers when we’re video nerds at heart, so we did our own version.

How video content can boost your company's internal communication strategy

Fri, 18 Nov 2011 17:05:13 +0000

Last week, Marketing Week published an interesting article about how companies such as Sainsbury’s are using video as part of their internal communications strategy. Internal communication is crucial for large companies to ensure their staff are great advocates for your brand, and to communicate change as belts are tightened and companies are restructured.

Ruth Mortimer says:

Your staff do not perform better when driven by fear and anxiety that’s when they make rash, desperate decisions which backfire. They work best when they fully understand the company’s business strategy and feel they are an important part of delivering it. When this happens, a company sees revenues rise.

Sainsbury’s launched their ‘Live Well for Less’ campaign to staff with a video produced by the company’s internal communications team, followed by an multi-channel campaign in-store and at their AGM. This clearly paid dividends as this campaign saw Sainbury’s revenue rise 6.1% in the first half of its financial year.

The Institute of Internal Communication also recognises the role video content has to play, and even has an awards category dedicated to this area.

To find out how video content can improve your company’s internal communications strategy, get in touch.

Article by Kate

Abstrakt Creative Design Introduction Video Every now and then,...

Fri, 18 Nov 2011 15:24:53 +0000

Abstrakt Creative Design Introduction Video

Every now and then, we delve into our archives and take a look at some of our old projects. Here’s a lovely little video we did for Abstrakt Creative for them to use in their marketing and pitch work. What do you think?

Let’s Rewind…. Here’s a project we did 2 years...

Wed, 05 Oct 2011 12:30:00 +0100

[Flash 10 is required to watch video.]

Let’s Rewind….

Here’s a project we did 2 years ago for Nottingham City Council in partnership with The Dairy

We animated this underwater tour of NCT’s student discounts, and it was paraded around the city on the side of a video truck! Thousands of students viewed the video and it continues to be a great hit on NCT’s website, buses and Facebook page.

What do you think of the new Weetabix advert? There has been...

Tue, 04 Oct 2011 15:11:26 +0100

What do you think of the new Weetabix advert? There has been quite a discussion here about it. Mixing electronica and streetdance with a cereal isn’t the obvious choice, but it shows a really confident move and we think the ad has been executed really quite well.

So, teddybears and dubstep, does it work?

Some thoughts on the Carl Zeiss 35mm 1.4…Let’s face...

Fri, 30 Sep 2011 15:53:00 +0100

Harland machine shoot using carl zeiss

Image of a knife using carl zeiss lens

Cutting brocolli - taken with Carl Zeiss

Knife shot taken with Carl Zeiss

Image from recent shoot Carl Zeiss lens

Some thoughts on the Carl Zeiss 35mm 1.4…

Let’s face it, we’re suckers for shiny camera equipment. But every now and again, some bits make us go “ooOOOooh” rather than merely “Ooh”. We were fairly early in taking the plunge into using DSLR Cameras as our core video workflow nearly 2 years ago, and since then there has been some very nice additions to our kit bag.

We’ve been road testing the Carl Zeiss 35mm 1.4 on some shoots recently, and holy moly it’s a right ‘auld bruiser. In other words, it’s really quite good. Here’s some sample frames from our shoots this week…

Case Study | Remote Reception - Product Demo Videos

Mon, 26 Sep 2011 11:50:00 +0100

The brief: Remote Reception is a brand new product that delivers advanced voice-recognition telephone systems for businesses, but it had a problem. How do you capture the essence of a new, innovative and technology lead product for a web launch without reams of text?

The challenge? Deliver a visual tour of the advanced voice-recognition product, professional phone features and innovative brand essence in under a minute.

Our approach: Fat Free Media identified the key user profiles that would visit the Remote Reception landing pages and devised video strategy that would present customised content along that user journey.

Within the custom video player, the user is offered a selection of additional videos depending on the user’s area of interest or perspective. We designed and built this custom video player to ensure the entire user journey was within the Remote Reception brand and added an additional visual element to the user experience.

The videos: Our approach was simple, demonstrate the advanced features of Remote Reception in a clean and visually stimulating way. Telephone systems can traditionally be a complicated subject, and with extra information available elsewhere on the website we believed the video should highlight the brand ethos and key features and maximise potential for conversion.

We incorporated simple, clean iconography with a branded visual motifs that lead the users eye from subject to subject. Using an approachable, friendly but knowledgable voice-over artist we asked the question…”What if you could contact someone, just by saying their name?”

The video then answers this and anticipates the user’s queries, encouraging the viewer to view Remote Reception as a “concept” rather than simply another product on the market.

At the end of the main video, the user self-selects an option that appeals to them the most. Taking them to the next step of converting to a sale through customised content. The user could choose from “Caller”, “Financial” and “Client” view.

When a user selects an option, they are taken to a video with more information. The new videos adopt a sub-style to the main homepage video with a more tactile, sketch texture and info-graphic style animation to deliver an eye-catching visual testimonial. The voice-over is from the first person perspective, giving the user first hand experience of the benefits of remote reception.

Throughout the user journey, they are offered links to more videos to further explore the information, whilst keeping each milestone of content presented in a clean and simple way. This approach does not bombard the user with content, but leads them on an organised and visually engaging tour of this advanced and innovative product.

The players: Our challenge was to devise a custom player that could present video content in an interactive way, leading the viewer to the next milestone of information without cluttering their experience.

We designed and built a clean and fast loading player that encourages focus on the key messages through a minimalist user-interface.

It was also important for the player to be both Flash and HTML5 compatible, as we knew from research that a considerable proportion of the website visitors were from iOS and mobile devices. No matter what device a user was visiting the website from they were presented with the same experience. We believed the video content shouldn’t have to be diluted just because the device happened to be a mobile phone so we made the mobile experience as powerful as the desktop version.

For more information about this and more projects like this, contact us today. To view more examples of our work, check out our latest showreel.

Here’s a recent animation we produced for Remote...

Wed, 21 Sep 2011 16:29:12 +0100

[Flash 10 is required to watch video.]

Here’s a recent animation we produced for Remote Reception, from the makers of Moneypenny.co.uk who we’ve been delighted to work with. We’re launching 3 more for their website in the next few weeks and can’t wait for it all to go live!

Our new website is LIIIIVE!

Thu, 08 Sep 2011 11:07:00 +0100

For the last couple of months, we’ve been busy working on our shiny new website at Fat Free Media HQ. Have a little wander over there and let us know what you think!

The important bits you really need to see are the portfolio section, which will be regularly updated with new projects, the latest showreel and the blog.

Goodbye old friend...

Tue, 06 Sep 2011 13:46:00 +0100

We’re a digital agency, so we use technology every single day. From day one of Fat Free Media we wanted to build our business around creativity and the best tools available. At the centre of that was Final Cut Pro. Now this post isn’t a technical one, it’s purely personal.

For those who don’t know, Final Cut Pro is what a canvas is to a painter. It’s where the final picture is put together, and we’ve spent more time with Final Cut Pro than some members of our family. But now, it’s time to say goodbye.

The reason for this? Well, you may have heard, Apple (who make Final Cut Pro) have decided to shift their priorities a little. They decided to launch Final Cut Pro X. There are thousands of blog posts about this, so instead we’ll do a one word review, and that word is “PRO?”

Editors all around the world are really quite miffed. This new version is missing some absolute fundamental features that professionals demand. That’s because Apple don’t want to sell to professionals anymore, oh no way. Too much hard work. They want to sell to amateurs, and why not? For every 1 professional editor there are most likely 100 amateurs who have out-grown iMovie. I totally understand it as a business move for Apple. They’re going to be ROLLING in it.

But where does that leave us? We want to offer our clients the best, and to do that we’ve jumped ship and switched our workflow to Adobe. We’ve grown up with Final Cut Pro, but it’s time to leave home and let it hang out with the dodgy wedding videos and the rest amateurs where it belongs. We’re here to make amazing video content, and Final Cut Pro X just can’t cut it anymore.

Do you know these people? Wanted by the video police for ruining...

Fri, 02 Sep 2011 14:19:15 +0100

Do you know these people?

Wanted by the video police for ruining a perfectly good shots yesterday.

Introducing our new Project Manager

Fri, 02 Sep 2011 11:33:10 +0100

We’re really pleased to have Kate on board as our new Project Manager. Kate is a chartered marketer and comes from a digital marketing background with strong experience with what works on the web. So it’s great to have her on board to shape digital marketing strategies for our clients. She’ll also be making sure all the cogs are turning and the clients are happy.

When it comes to baking cakes, Kate has got the “skillz” (as the cool kids say). So watch this space for Fat Free Media becoming “Slightly-on-the-chunky-side Media”

I think know what you’re going to say next,...

Fri, 02 Sep 2011 09:20:45 +0100

I think know what you’re going to say next, Adobe.

Upgrading our post-production software today, it may take some time.

Filming with an ice cream lady at Nottingham Castle. She gave us...

Thu, 01 Sep 2011 15:33:47 +0100

Filming with an ice cream lady at Nottingham Castle. She gave us free ice creams while she signed the paperwork! Score!

Greeeeeeen Screeeeeen! Shooting an ad in London recently.

Sat, 20 Aug 2011 10:14:13 +0100

Greeeeeeen Screeeeeen!

Shooting an ad in London recently.

Fat Free Media | Showreel 2011 Highlights of some of our recent...

Fri, 19 Aug 2011 10:02:00 +0100

Fat Free Media | Showreel 2011

Highlights of some of our recent motion graphic and video production projects from across the globe.