Fat Free Media Blog

The brief: Remote Reception is a brand new product that delivers advanced voice-recognition telephone systems for businesses, but it had a problem. How do you capture the essence of a new, innovative and technology lead product for a web launch without reams of text?

The challenge? Deliver a visual tour of the advanced voice-recognition product, professional phone features and innovative brand essence in under a minute. 

Our approach: Fat Free Media identified the key user profiles that would visit the Remote Reception landing pages and devised video strategy that would present customised content along that user journey. 

Within the custom video player, the user is offered a selection of additional videos depending on the user’s area of interest or perspective. We designed and built this custom video player to ensure the entire user journey was within the Remote Reception brand and added an additional visual element to the user experience. 

The videos: Our approach was simple, demonstrate the advanced features of Remote Reception in a clean and visually stimulating way. Telephone systems can traditionally be a complicated subject, and with extra information available elsewhere on the website we believed the video should highlight the brand ethos and key features and maximise potential for conversion.  

We incorporated simple, clean iconography with a branded visual motifs that lead the users eye from subject to subject. Using an approachable, friendly but knowledgable voice-over artist we asked the question…”What if you could contact someone, just by saying their name?”

The video then answers this and anticipates the user’s queries, encouraging the viewer to view Remote Reception as a “concept” rather than simply another product on the market. 

 

At the end of the main video, the user self-selects an option that appeals to them the most. Taking them to the next step of converting to a sale through customised content. The user could choose from “Caller”, “Financial” and “Client” view.

When a user selects an option, they are taken to a video with more information. The new videos adopt a sub-style to the main homepage video with a more tactile, sketch texture and info-graphic style animation to deliver an eye-catching visual testimonial. The voice-over is from the first person perspective, giving the user first hand experience of the benefits of remote reception. 

 

Throughout the user journey, they are offered links to more videos to further explore the information, whilst keeping each milestone of content presented in a clean and simple way. This approach does not bombard the user with content, but leads them on an organised and visually engaging tour of this advanced and innovative product. 

The players: Our challenge was to devise a custom player that could present video content in an interactive way, leading the viewer to the next milestone of information without cluttering their experience. 

We designed and built a clean and fast loading player that encourages focus on the key messages through a minimalist user-interface. 

It was also important for the player to be both Flash and HTML5 compatible, as we knew from research that a considerable proportion of the website visitors were from iOS and mobile devices. No matter what device a user was visiting the website from they were presented with the same experience. We believed the video content shouldn’t have to be diluted just because the device happened to be a mobile phone so we made the mobile experience as powerful as the desktop version. 

For more information about this and more projects like this, contact us today. To view more examples of our work, check out our latest showreel.  

For the last couple of months, we’ve been busy working on our shiny new website at Fat Free Media HQ. Have a little wander over there and let us know what you think! 

The important bits you really need to see are the portfolio section, which will be regularly updated with new projects, the latest showreel and the blog. 

We’re a digital agency, so we use technology every single day. From day one of Fat Free Media we wanted to build our business around creativity and the best tools available. At the centre of that was Final Cut Pro. Now this post isn’t a technical one, it’s purely personal. 

For those who don’t know, Final Cut Pro is what a canvas is to a painter. It’s where the final picture is put together, and we’ve spent more time with Final Cut Pro than some members of our family. But now, it’s time to say goodbye.

The reason for this? Well, you may have heard, Apple (who make Final Cut Pro) have decided to shift their priorities a little. They decided to launch Final Cut Pro X. There are thousands of blog posts about this, so instead we’ll do a one word review, and that word is “PRO?”

Editors all around the world are really quite miffed. This new version is missing some absolute fundamental features that professionals demand. That’s because Apple don’t want to sell to professionals anymore, oh no way. Too much hard work. They want to sell to amateurs, and why not? For every 1 professional editor there are most likely 100 amateurs who have out-grown iMovie. I totally understand it as a business move for Apple. They’re going to be ROLLING in it. 

But where does that leave us? We want to offer our clients the best, and to do that we’ve jumped ship and switched our workflow to Adobe. We’ve grown up with Final Cut Pro, but it’s time to leave home and let it hang out with the dodgy wedding videos and the rest amateurs where it belongs. We’re here to make amazing video content, and Final Cut Pro X just can’t cut it anymore.

We’re really pleased to have Kate on board as our new Project Manager. Kate is a chartered marketer and comes from a digital marketing background with strong experience with what works on the web. So it’s great to have her on board to shape digital marketing strategies for our clients. She’ll also be making sure all the cogs are turning and the clients are happy.

When it comes to baking cakes, Kate has got the “skillz” (as the cool kids say). So watch this space for Fat Free Media becoming “Slightly-on-the-chunky-side Media”