Just finished a jam packed few days filming for Boots at their HQ in Notts. Such a great place, but I think we freaked a few people out with this lighting/microphone hybrid monster. I’m sure it just moved on it’s own.
Our friends at the Together Agency have sent out a frankly INSPIRED Christmas gift this year. All their clients and contacts received a sprout, some stickers and instructions about what to do with your sprout once you’d designed it. The results can be found in the gallery and on their facebook page.
It didn’t feel quite right to get creative with stickers when we’re video nerds at heart, so we did our own version.
How video content can boost your company’s internal communication strategy
Last week, Marketing Week published an interesting article about how companies such as Sainsbury’s are using video as part of their internal communications strategy. Internal communication is crucial for large companies to ensure their staff are great advocates for your brand, and to communicate change as belts are tightened and companies are restructured.
Ruth Mortimer says:
Your staff do not perform better when driven by fear and anxiety that’s when they make rash, desperate decisions which backfire. They work best when they fully understand the company’s business strategy and feel they are an important part of delivering it. When this happens, a company sees revenues rise.
Sainsbury’s launched their ‘Live Well for Less’ campaign to staff with a video produced by the company’s internal communications team, followed by an multi-channel campaign in-store and at their AGM. This clearly paid dividends as this campaign saw Sainbury’s revenue rise 6.1% in the first half of its financial year. 
The Institute of Internal Communication also recognises the role video content has to play, and even has an awards category dedicated to this area.
To find out how video content can improve your company’s internal communications strategy, get in touch.
Article by Kate
Abstrakt Creative Design Introduction Video
Every now and then, we delve into our archives and take a look at some of our old projects. Here’s a lovely little video we did for Abstrakt Creative for them to use in their marketing and pitch work. What do you think?
Let’s Rewind….
Here’s a project we did 2 years ago for Nottingham City Council in partnership with The Dairy
We animated this underwater tour of NCT’s student discounts, and it was paraded around the city on the side of a video truck! Thousands of students viewed the video and it continues to be a great hit on NCT’s website, buses and Facebook page.
What do you think of the new Weetabix advert? There has been quite a discussion here about it. Mixing electronica and streetdance with a cereal isn’t the obvious choice, but it shows a really confident move and we think the ad has been executed really quite well.
So, teddybears and dubstep, does it work?
Some thoughts on the Carl Zeiss 35mm 1.4…
Let’s face it, we’re suckers for shiny camera equipment. But every now and again, some bits make us go “ooOOOooh” rather than merely “Ooh”. We were fairly early in taking the plunge into using DSLR Cameras as our core video workflow nearly 2 years ago, and since then there has been some very nice additions to our kit bag.
We’ve been road testing the Carl Zeiss 35mm 1.4 on some shoots recently, and holy moly it’s a right ‘auld bruiser. In other words, it’s really quite good. Here’s some sample frames from our shoots this week…
Case Study | Remote Reception - Product Demo Videos
The brief: Remote Reception is a brand new product that delivers advanced voice-recognition telephone systems for businesses, but it had a problem. How do you capture the essence of a new, innovative and technology lead product for a web launch without reams of text?
The challenge? Deliver a visual tour of the advanced voice-recognition product, professional phone features and innovative brand essence in under a minute.
Our approach: Fat Free Media identified the key user profiles that would visit the Remote Reception landing pages and devised video strategy that would present customised content along that user journey.
Within the custom video player, the user is offered a selection of additional videos depending on the user’s area of interest or perspective. We designed and built this custom video player to ensure the entire user journey was within the Remote Reception brand and added an additional visual element to the user experience.
The videos: Our approach was simple, demonstrate the advanced features of Remote Reception in a clean and visually stimulating way. Telephone systems can traditionally be a complicated subject, and with extra information available elsewhere on the website we believed the video should highlight the brand ethos and key features and maximise potential for conversion.
We incorporated simple, clean iconography with a branded visual motifs that lead the users eye from subject to subject. Using an approachable, friendly but knowledgable voice-over artist we asked the question…”What if you could contact someone, just by saying their name?”
The video then answers this and anticipates the user’s queries, encouraging the viewer to view Remote Reception as a “concept” rather than simply another product on the market. 
At the end of the main video, the user self-selects an option that appeals to them the most. Taking them to the next step of converting to a sale through customised content. The user could choose from “Caller”, “Financial” and “Client” view.
When a user selects an option, they are taken to a video with more information. The new videos adopt a sub-style to the main homepage video with a more tactile, sketch texture and info-graphic style animation to deliver an eye-catching visual testimonial. The voice-over is from the first person perspective, giving the user first hand experience of the benefits of remote reception. 
Throughout the user journey, they are offered links to more videos to further explore the information, whilst keeping each milestone of content presented in a clean and simple way. This approach does not bombard the user with content, but leads them on an organised and visually engaging tour of this advanced and innovative product.
The players: Our challenge was to devise a custom player that could present video content in an interactive way, leading the viewer to the next milestone of information without cluttering their experience.
We designed and built a clean and fast loading player that encourages focus on the key messages through a minimalist user-interface.
It was also important for the player to be both Flash and HTML5 compatible, as we knew from research that a considerable proportion of the website visitors were from iOS and mobile devices. No matter what device a user was visiting the website from they were presented with the same experience. We believed the video content shouldn’t have to be diluted just because the device happened to be a mobile phone so we made the mobile experience as powerful as the desktop version.
For more information about this and more projects like this, contact us today. To view more examples of our work, check out our latest showreel.
Here’s a recent animation we produced for Remote Reception, from the makers of Moneypenny.co.uk who we’ve been delighted to work with. We’re launching 3 more for their website in the next few weeks and can’t wait for it all to go live!
Our new website is LIIIIVE!
For the last couple of months, we’ve been busy working on our shiny new website at Fat Free Media HQ. Have a little wander over there and let us know what you think!
The important bits you really need to see are the portfolio section, which will be regularly updated with new projects, the latest showreel and the blog.
