“As people consume more video content online, brands should increasingly be looking to use video as a core part of their digital strategy.
Online video is a very diverse media that can be used to build brand awareness, to bring traffic to a website, as an educational tool to demonstrate a product or service, as a customer service channel, or as a way to attract a completely new online audience, and 2012 needs to be the year that brands capitalise on this.”
James Murray, Marketing Research Analyst, Experian Hitwise / Experian’s digital and marketing predictions for 2012 | The Drum
We’ve been singing from this hymnsheet for an awful long time, but it’s great to see online video getting the recognition it deserves.
As a side note: Epxerian’s other key trend areas for 2012 (SEO, mobile, online advertising, email marketing and social media) all benefit from good quality, engaging video content too.
Universal Pictures have unveiled their new logo to celebrate their 100th brithday. Check out this cheeky little recap of their idents/animated logos over the past century.
Just finished a jam packed few days filming for Boots at their HQ in Notts. Such a great place, but I think we freaked a few people out with this lighting/microphone hybrid monster. I’m sure it just moved on it’s own.
Our friends at the Together Agency have sent out a frankly INSPIRED Christmas gift this year. All their clients and contacts received a sprout, some stickers and instructions about what to do with your sprout once you’d designed it. The results can be found in the gallery and on their facebook page.
It didn’t feel quite right to get creative with stickers when we’re video nerds at heart, so we did our own version.
How video content can boost your company’s internal communication strategy
Last week, Marketing Week published an interesting article about how companies such as Sainsbury’s are using video as part of their internal communications strategy. Internal communication is crucial for large companies to ensure their staff are great advocates for your brand, and to communicate change as belts are tightened and companies are restructured.
Ruth Mortimer says:
Your staff do not perform better when driven by fear and anxiety that’s when they make rash, desperate decisions which backfire. They work best when they fully understand the company’s business strategy and feel they are an important part of delivering it. When this happens, a company sees revenues rise.
Sainsbury’s launched their ‘Live Well for Less’ campaign to staff with a video produced by the company’s internal communications team, followed by an multi-channel campaign in-store and at their AGM. This clearly paid dividends as this campaign saw Sainbury’s revenue rise 6.1% in the first half of its financial year. 
The Institute of Internal Communication also recognises the role video content has to play, and even has an awards category dedicated to this area.
To find out how video content can improve your company’s internal communications strategy, get in touch.
Article by Kate
Abstrakt Creative Design Introduction Video
Every now and then, we delve into our archives and take a look at some of our old projects. Here’s a lovely little video we did for Abstrakt Creative for them to use in their marketing and pitch work. What do you think?
Let’s Rewind….
Here’s a project we did 2 years ago for Nottingham City Council in partnership with The Dairy
We animated this underwater tour of NCT’s student discounts, and it was paraded around the city on the side of a video truck! Thousands of students viewed the video and it continues to be a great hit on NCT’s website, buses and Facebook page.
What do you think of the new Weetabix advert? There has been quite a discussion here about it. Mixing electronica and streetdance with a cereal isn’t the obvious choice, but it shows a really confident move and we think the ad has been executed really quite well.
So, teddybears and dubstep, does it work?
Some thoughts on the Carl Zeiss 35mm 1.4…
Let’s face it, we’re suckers for shiny camera equipment. But every now and again, some bits make us go “ooOOOooh” rather than merely “Ooh”. We were fairly early in taking the plunge into using DSLR Cameras as our core video workflow nearly 2 years ago, and since then there has been some very nice additions to our kit bag.
We’ve been road testing the Carl Zeiss 35mm 1.4 on some shoots recently, and holy moly it’s a right ‘auld bruiser. In other words, it’s really quite good. Here’s some sample frames from our shoots this week…
